The coach of an Australian Football club holds a dynamic, and vital position within that football club. They represent players, officials and supporters as the figurehead of the club.

The coach must be a leader. Continualy analysing, studying, planning and assessing the game as it develops, whilst being aware of the capabilities of his team. The coach must strive to bring out the best result possible for the group of players under his direction, and develop the team as both a group and as individuals.

The game's emphasis on running and possession football has developed to an extent that at every level of football players are aware of the need to be very fit, skilled and versatile. Players are expected to be able to adopt attacking and defensive roles regardless of the positions they play. It is the coach's responsibility to ensure the development of these attributes to a level equivalent to the age and ability of members of the team.

The increased importance of tactics to maintain possession and restrict the opposition has placed even greater emphasis on the coaches role in creating a successful team.

The coach must be able to communicate well with his team and create the correct environment for footballers to perform at their optimum level.

During the year the coach may be called upon to fill a variety of roles. These can include:

• Manager dealing with a wide range of players, officials and supporters.
• Leader assigned to organise training, match day events and team morale.
• Teacher instructing football skills and team tactics.
• Selector involved in the planning and selection of the best team to represent the club.
• Communicator providing clear instruction and feedback to the team and individual players.
• Psychologist dealing with various individual personalities within the team.
• Public Relations expert representing the club at official functions and community activities.
• Student continually seeking to upgrade his knowledge of the game.
• Sports Trainer with a basic knowledge of injury prevention, care and management.