Growing the exposure of Australian Rules football across Great Britain through AFL:Britain and AFL sponsored events as well as the proliferation of AFL:Britain affiliated competitions across London and regional centres.

Developing a structure Junior Development programme that provides a playing pathway for local Australian Rules footballers from local junior competitions through to the AFL

Establishing regional football centres outside of London with a concentration of locally managed and administered junior and senior football clubs and teams

Increasing participation levels of British players by ensuring safe and structured introductory access to the game for junior and senior players alike

Identifying and exploiting revenue streams including sponsorship and body funding sufficient to administer and grow the game in this country

Bringing stability to the ongoing administration of the existing AFL Britain competitions by establishing repeatable administrative processes and an umpiring structure that is attractive to experienced Australian umpires and develops and provides experience for British umpires alike

At the November 2007 AGM the new 2008 committee was voted in by the voting members, with the committee comprising of the following people:

President    Sam Percy

Treasurer   Dan Bussau

Committee  Martin Smith, Glen Ocsko, Kat Conner and Luke Shaw

Some of those who have followed the game closely over the past few years may be aware of a number of changes made to how the game is run in the UK.  Some of these are relatively superficial, such as the change of name and logo. Others however are more significant, such as the London Region taking on it's own maintainence, thus freeing up the national committee to focus on promoting the game nationwide.